What Artificial Intelligence (AI) Is and How Does It Work for Creative Industries?
But what exactly is AI and how does it work? Is this technology a new one or just an updated version from history? What's its benefits to industries such as digital marketing, art, amongst others
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Nowadays, Artificial intelligence (AI) has become a hot topic and a widespread buzzword, by individuals and companies that are trying to grasp benefits of what this technology has to offer.
But what exactly is AI and how does it work? Is this technology a new one or just an updated version from history? What's its benefits to industries such as digital marketing, art, education, amongst others?
Artificial intelligence is the name of the whole technological sector where computers are programmed to learn, solve problems, and mimic the actions of humans.
AI allows to manage the computational processes, to see how the computer chooses solutions, and to update the initial database when necessary.
The most important word here is database. This means that to teach computer to classify images, create new computer-generated picture, solve puzzle, or propose possible outcome of any kind of a problem, firstly we must collect a big database with examples, elements and already known solutions.
For example, if the goal of AI is to recognize a car in any photograph, it is necessary to analyse in detail what the car looks like when photographed at different angles, in good and bad lighting conditions, etc.
The system needs to be trained to recognize cars not from the capture/non-capture of the wheels in the photograph, and to decouple lighting and colour from the assessment of the silhouette, etc.
This will allow the recognition of a car captured under different conditions and increase the recognition rates, meaning AI will be powerful enough to identify a car in any photo even if the car is partly hided or only some part of the vehicle is understandable for the human eye.
This example illustrates one of the biggest AI superpowers – ability to identify objects when sometimes it is impossible to do so for a well-trained human. What is more, AI can do it with a better accuracy and much faster.
Simply, AI helps various organizations and individuals to make better decisions, enhance products and business’ processes to become more faster.
*AI IN CREATIVE INDUSTRIES*
While there are tons of applications where AI helps to forecast weather, make search engines better or diagnosing diseases, some part of AI improves industries such as product design, music, copywriting, and digital marketing.
How can AI be beneficial here?
In the near future AI will make a much easier communication between computer power and brain power.
Today, when we need to make a sketch of the new magazine’s cover or to model 3D object for a game scene, we press a bunch of options, keys, and sliders in order to get a result what is understandable for us but not for a computer.
AI will improve a connection by understanding what your final goal is and what you really want to see.
Design layout, UX (User experience) could be very tedious work: for example, creating a simple, clean, and eye-catching content with high conversation rate can be a great challenge.
AI offers to help here as well, with such tools as AttentionInsight, which is developed to show how people react to your design decision.
This AI engine works with predetermined eye-tracking database, hence the accuracy of the analysis is very high and designers can easily use this AI solution on day-to-day basis.
Similarly, there are tons of different AI-based tools for making text content, even for specific purposes, with an ability to make thorough research, and automatically add images and videos.
AI is like a child: carefully teach and soon you can expect some results.
Artificial intelligence is not completely changing the world and people are not losing jobs because of it.
It is quite the opposite – design, art, music, digital marketing sectors are benefiting from these technological improvements.
AI is getting better and better, therefore a real human creativity and ability to follow new technological possibilities can just enrich, expand, and make jobs and processes more efficient.
Meanwhile, Australian universities have been forced to change the way they run exams and assessments due to the fear that students are using emerging AI tools to write their essays.
Many institutions in Australia have added new rules which state that the use of AI software is cheating.
To read more, check one of my featured articles on The Street Journal:
Felix Olokede, a writing consultant and journalist, based in FCT, Abuja, Nigeria.